Money is Time
In May last year when I met Alistair Darling he joked that he could “use some KashFlow” at the Treasury. Despite the sad truth behind his joke, I doubt I could give any useful advice to the Treasury....
View ArticleStarting a Business: Less Ideas, More Action
How many times have you heard (or even had) a good business idea? Probably quite often. When your family and social circle know you’re in business then you’re often the person that hears about the...
View ArticleHijackable Marketing
Back in the dark old days of the internet, Compuserve hoped to have everyone connect to the net via their service. Rather than all these horrible double-you double-yew double-ewe dot names you’d just...
View ArticleHow to Lose Customers and Alienate People: A lesson from Norway
Something I really like about Australian companies is the provocative and memorable brand names they create. A typical example being Start Ya Bastard, an “Instant Engine Starter”. In the accounting...
View ArticleThe Original Twitter
Someone once said “There’s no such thing as an original idea”. It is of course impossible to say who originally put forward the idea that there’s no such thing as an original idea – it’s all a bit...
View ArticleThe Chocolate With a Personality Disorder
Most books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At...
View ArticleIt’s over, Vodafone. I’m leaving you.
Dear Vodafone, It’s been 5 years now since we first got together. I said back in 2006 that I love you and that I would never look at another mobile phone provider but things have changed since then....
View ArticleThe Small Things That Make a Big Difference
Last month I had a problem with my Sony Vaio laptop. The touchpad was knackered and needed replacing. A couple of emails back and forth with Sony Support and they arranged to pick it up, repair it and...
View ArticleAre You a Business Card Purist?
Business cards seem to be getting flashier and flashier. I’m seeing more and more cards that are covered in marketing messages, calls to action and sales pitches. Your business card is NOT a sales...
View ArticleDistrust Recommendations from Social Networkers
If you’re looking for a new supplier, whether it’s an accountant, a designer or anything else then by far the best route is to ask others you know in business who they’d recommend. This works fine if...
View ArticleCops and Robbers
It’d be fair to say we court controversy here at KashFlow when it comes to marketing and this blog. Setting fire to boxed software, implying the over 60’s are over the hill, saying designers are all...
View ArticleDon’t Make us Register to Read
Sift Media have recently updated a few of their websites, including AccountingWeb and BusinessZone. They look really good – a lot better than they did, but there’s something they’ve introduced that I...
View ArticleBetter off on Benefits?
We interviewed someone the other day for a role as an office junior. The interview went well and we discussed the silliness of the “no experience” situation – you’ve got no experience so you can’t get...
View Article£102m – Minted!
Earlier this year I attended the Business Startup Exhibition in London. They were running an event based on the Dragons Den format. Someone was pitching an idea for a web-based personal finance...
View ArticleGreen Clouds
An article posted on the US site SoftwareAdvice caught my eye today. What with world leaders meeting in New York to discuss climate change I thought it might be an opportune moment to look at the...
View ArticleDoing the To Do
One of the reasons the KashFlow office will never be paperless is because of the many To Do lists to be found on my desk. I’m aware there are plenty of web apps out there for this kind of thing,...
View ArticleDon’t automate your tweets – please!
I’ve not had a good ol’ rant for a while. So forgive me while I indulge myself. Something that’s always annoyed me is automated Direct Messages on Twitter. So when you follow someone you get a tweet...
View ArticleFiguring out what your company is all about
One of the blogs I read quite often is JoelOnSoftware by Joel Spolsky. Joel and his blog are a bit of a legend in the software startup space and is a must-read for anyone building a software business....
View ArticlePeter Jones asks: What’s govt got to do with it?
Yesterday was the first day of Global Entreprenurship Week – a global initiative to promote entrepreneurship. We’re involved in a couple of ways. Firstly I’m a Young Ambassador (emphasis on the...
View ArticleSEO is no substitute for a marketing plan
After the Global Entrepreneurship Week launch event last Monday I went along to the IoD for the final of The Pitch. Think Dragons Den without the TV cameras. It was an entertaining afternoon with 6...
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